Use the following to answer questions
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle, the Venza, on TV and in major national magazines.It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge.Other ads may feature all of the Toyota models together, while mentioning only the Toyota brand and its company's strengths.Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and its hybrid SUVs.
-If the ads include both the Venza and the Ford Edge, they would be examples of:
A)institutional advertising.
B)public relations.
C)product advertising.
D)comparative advertising.
E)competitive advertising.

Question

Use the following to answer questions 
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle, the Venza, on TV and in major national magazines.It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge.Other ads may feature all of the Toyota models together, while mentioning only the Toyota brand and its company's strengths.Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and its hybrid SUVs.
-If the ads include both the Venza and the Ford Edge, they would be examples of:
A)institutional advertising.
B)public relations.
C)product advertising.
D)comparative advertising.
E)competitive advertising.

Quizplus · Accepted Answer

If the ads focus on the features of both the Venza and the Ford Edge, they would be comparative advertising, as they are directly comparing the two products.

Use the Following to Answer Questions