A television advertisement for Miracle-Gro lawn fertiliser indicates that the product is available at Mitre 10 and Bunnings.This form of sales promotion is called:
A)cooperative advertising.
B)a dealer listing.
C)push money.
D)a dealer loader.
E)an advertising allowance.

Question

Quizplus · Accepted Answer

Dealer listing is a form of sales promotion where the manufacturer or supplier of a product lists the names of retailers, distributors or resellers where a product can be found or purchased. In this case, the Miracle-Gro lawn fertiliser advertisement mentions that the product is available at Mitre 10 and Bunnings, which is a form of dealer listing. Cooperative advertising involves collaboration between manufacturers and retailers to promote a product, push money involves offering financial incentives to retailers for selling a product, a dealer loader involves offering extra products to retailers at no extra cost, and an advertising allowance involves a manufacturer reimbursing retailers for advertising costs for a specific product.

A Television Advertisement for Miracle-Gro Lawn Fertiliser Indicates That the Product