Most marketing channels have marketing intermediaries.A marketing intermediary's role is to
A) link wholesalers to other wholesalers.
B) link producers to other middlemen or to consumers.
C) always sell products to wholesalers.
D) not take title to products.
E) always sell products to retailers.

Question

Quizplus · Accepted Answer

A marketing intermediary typically acts as a middleman between producers (or manufacturers) and other middlemen or consumers. Their role is to facilitate the exchange of goods and services and help in the distribution process. They may include wholesalers, retailers, agents, brokers, and distributors. They do not necessarily always sell products to wholesalers or retailers, but rather help connect these entities with the appropriate suppliers or buyers. They also do not take title to products, meaning they do not own the goods they are helping to sell.

Most Marketing Channels Have Marketing Intermediaries