A single leader that controls and organises a marketing channel is called a:
A)channel champion.
B)distribution leader.
C)marketing maverick.
D)channel captain.
E)lead distributor.

Question

Quizplus · Accepted Answer

The term "channel captain" refers to a single leader who is responsible for organizing and directing a marketing channel, often working closely with other channel members to coordinate efforts and achieve shared goals. This individual may have significant influence over the channel's operations and performance, and is typically chosen based on their expertise, leadership skills, and ability to build strong relationships with other members of the marketing channel.

A Single Leader That Controls and Organises a Marketing Channel