Marketing channel members are likely to experience misunderstandings, frustration and poorly coordinated strategies as a result of:
A)channel conflict caused by inefficient communication among channel members.
B)methods of channel coordination designed to reduce ambiguity.
C)negotiating territorial issues among regional distributors of a product.
D)allowing one member of the channel to take the role of channel captain.

Question

Quizplus · Accepted Answer

Inefficient communication among channel members is a common cause of channel conflict, which can lead to misunderstandings, frustration, and poorly coordinated strategies. Clear communication and effective collaboration are essential for successful marketing channel management.

Marketing Channel Members Are Likely to Experience Misunderstandings, Frustration and Poorly