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Land's End offers clothing and accessories for all members of the household.For many years, the products were sold only through catalogues.Later, they were available through the company's website.In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.This move by Land's End has been criticised by some marketers because it was thought that the Land's End products were superior in quality to those that are available in Target stores.Additionally, the products available in Target stores include tools, lawn care equipment and household appliances, which are not typical Land's End product lines.This may create mixed messages about Land's End to prospective customers.
-In comparison to Land's End, Target has a product mix that is:
A)wider but not deeper.
B)deeper but not wider.
C)wider and deeper.
D)narrower and deeper.
E)narrower, but not deeper.

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Land's End offers clothing and accessories for all members of the household.For many years, the products were sold only through catalogues.Later, they were available through the company's website.In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.This move by Land's End has been criticised by some marketers because it was thought that the Land's End products were superior in quality to those that are available in Target stores.Additionally, the products available in Target stores include tools, lawn care equipment and household appliances, which are not typical Land's End product lines.This may create mixed messages about Land's End to prospective customers.
-In comparison to Land's End, Target has a product mix that is:
A)wider but not deeper.
B)deeper but not wider.
C)wider and deeper.
D)narrower and deeper.
E)narrower, but not deeper.

Quizplus · Accepted Answer

The passage states that Target offers "tools, lawn care equipment, and household appliances" in addition to Land's End products, indicating a wider product mix. It is also stated that Land's End products are available for all members of the household, suggesting a deeper product mix. Therefore, Target has both a wider and deeper product mix compared to Land's End.

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