Overall channel goals and individual channel member goals cannot be achieved together without
A) conflict.
B) captains.
C) leadership.
D) cooperation.
E) tying agreements.

Question

Quizplus · Accepted Answer

Cooperation is necessary for both overall channel goals and individual channel member goals to be achieved together. Without cooperation, there may be conflict and a lack of leadership or tying agreements would not be sufficient in ensuring success.

Overall Channel Goals and Individual Channel Member Goals Cannot Be