If Village Cinemas conducted a study with questions designed to measure participants' attitudes towards going to the cinema, as opposed to watching movies on DVD or Blu-Ray, the firm's concern with this issue would relate to the research technique's:

Question

Quizplus · Accepted Answer

Validity refers to the accuracy of a study's results and whether they truly measure what they are intended to measure. In this case, Village Cinemas is trying to measure participants' attitudes towards going to the cinema, and therefore their concern should be with the validity of their research technique. They want to ensure that the questions they ask are truly measuring their participants' attitudes towards going to the cinema, rather than something else. The other options, such as dependability, ability, reliability, and capacity, do not directly relate to the accuracy of the study's results.

If Village Cinemas Conducted a Study with Questions Designed to Measure