Peter Demos, director of marketing at Holcomb, Inc., calls in Andrea Mandas, the firm's marketing research director.Peter wants a study done to assess the company's image relative to a new competitor, Levitt Labs.He has a flexible time schedule, has very little money to devote to the research and feels that a relatively low response rate will not be a major problem.Andrea will probably recommend using a __________ survey.

Question

Quizplus · Accepted Answer

A mail survey is cost-effective, can be conducted with a flexible schedule, and typically has a lower response rate, which aligns with Peter's requirements.

Peter Demos, Director of Marketing at Holcomb, Inc