The objective of sampling in marketing research is to:
A) elicit responses from as many people as possible.
B) control independent variables that might influence research results.
C) select representative units from a total population.
D) ensure that measures in the study are reliable.
E) provide data that can be used to test the hypotheses being investigated.
Correct Answer:
Verified
Q39: Primary data are best described as the:
A)first
Q41: Secondary data cannot be obtained from:
A)trade journals.
B)the
Q42: Subscription services from firms such as the
Q43: Peter Demos, director of marketing at Holcomb,
Q45: The two basic types of sampling that
Q46: Assume that Colourista, a hair salon, is
Q47: Compared to a telephone or personal survey,
Q48: Which of the following is a probability
Q49: Information from the Australian census is collected
Q55: A study that is valid and reliable
A)is
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