Subscription services from firms such as the Nielsen Corporation provide marketing researchers with a good source of __________ data.
A) census
B) statistical
C) internal secondary
D) external secondary
E) primary
Correct Answer:
Verified
Q37: When working as a summer intern for
Q38: If Village Cinemas conducted a study with
Q39: Primary data are best described as the:
A)first
Q41: Secondary data cannot be obtained from:
A)trade journals.
B)the
Q43: Peter Demos, director of marketing at Holcomb,
Q44: The objective of sampling in marketing research
Q45: The two basic types of sampling that
Q46: Assume that Colourista, a hair salon, is
Q47: Compared to a telephone or personal survey,
Q55: A study that is valid and reliable
A)is
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