Information provided by a single firm on household demographics, consumer purchases, television viewing behaviour, and responses to promotions is called __________ data.

Question

Quizplus · Accepted Answer

Single-source data is collected from a single firm that provides information on different aspects of consumers such as household demographics, consumer purchases, television viewing behaviour, and responses to promotions. This data is very valuable for marketers as it provides a holistic view of consumer behaviour and helps in developing targeted marketing strategies. Census data, consumer demographic data, multi-point data, and single-point data are not the best choices as they do not specifically refer to information provided by a single firm.

Information Provided by a Single Firm on Household Demographics, Consumer