Carpet Court sells all types of floor coverings.It keeps information on all of its customers, which can be accessed on the company's computer system.This collection of information is called a:
A) marketing information system.
B) database.
C) management information system.
D) single-source data.
E) marketing decisions support system.
Correct Answer:
Verified
Q93: Use the following to answer questions
Because
Q94: Information provided by a single firm on
Q95: Which of the following is not a
Q96: Behaviour Scan, a research company, provides information
Q97: Use the following to answer questions
Because
Q99: Marketing information systems and market research have
Q102: The key to locating and defining issues
Q103: The first sign of a marketing problem
Q122: Computer software that aids marketing managers in
Q133: Stratified sampling may reduce some of the
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