Which of the following is not a guideline for questionnaire construction that supports ethical marketing research?
A) Allow the interviewer to introduce himself or herself by name.
B) Indicate that this is a marketing research project.
C) Explain that no sales will be involved.
D) State the likely duration of the interview.
E) Keep the name of the research company confidential.
Correct Answer:
Verified
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Because
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Jack Watson,
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Because
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Because
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