A framework for gathering and managing information from sources both inside and outside an organisation is referred to as:

Question

Quizplus · Accepted Answer

The definition given in the question is describing a marketing information system, which is an organised framework for collecting, storing, and managing data and information gathered from multiple sources (both internal and external) to support decision-making in marketing and other business areas. Options A, D, and E are not relevant to the description given, while option C refers to the set of variables (product, price, promotion, and place) that a marketer can control to create a desired response from their target market.

A Framework for Gathering and Managing Information from Sources Both