Having just graduated college and about to start a new marketing job, Terry needed transportation. He listed the kinds of things he wanted in a car: the ability to carry some large things; a comfortable back seat for his two dogs; 4-wheel drive for snow and ice; and economical on gas. Marketers know that today's consumers
A) are educated and very savvy and are looking for features and not benefits.
B) are willing to pay just about any price if they find the features they want.
C) look for the best value (benefits outweigh the cost).
D) are always economically sensitive, first.

Question

Quizplus · Accepted Answer

Consumers compare the benefits of a product and service to the cost. If benefits outweigh the cost, the consumer believes he/she has received a good value.

Having Just Graduated College and About to Start a New