Which of the following products would be considered an unsought good or service by a typical college student?
A) college textbook
B) pizza
C) car towing
D) cable television

Question

Quizplus · Accepted Answer

An unsought good or service is an item that consumers are unaware of, haven't necessarily thought of buying, or find that they need to solve an unexpected problem. College students (and most other people) don't recognize a need for car towing until their car breaks down or they have a wreck.

Which of the Following Products Would Be Considered an Unsought