"It tastes better than candy!" is an advertising slogan for a new probiotic gummy. The manufacturer claims that their probiotics is of a higher quality and tastes better than any competing brand. These claims are part of the firm's strategy to achieve
A) deceptive marketing recognition.
B) the creation of knockoff products.
C) new-product development.
D) product differentiation.

Question

Quizplus · Accepted Answer

Product differentiation is the creation of real or perceived product differences.

"It Tastes Better Than Candy!" Is an Advertising Slogan for a New