__________ involves the planning, direction, and control of personal selling activities, including recruitment, selection, training, motivation, compensation, and evaluation of members of the sales force.

Question

Quizplus · Accepted Answer

Sales management involves all the activities related to managing the sales force, such as recruitment, selection, training, motivation, compensation, and evaluation. Human resources management is a broader concept that encompasses all activities related to managing people in an organization, while integrated marketing communications management pertains to managing and coordinating all the promotional mix elements. Marketing management deals with the broader management of the marketing function, while sales administration typically refers to the operational and administrative aspects of managing the sales force.

__________ Involves the Planning, Direction, and Control of Personal Selling