When Goodwish Marketing decided to upgrade its network, many people were involved in the decision. In B2B buying systems, decisions are often made

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In B2B buying systems, decisions are often made by a committee after considerable deliberation. This is because B2B purchasing decisions typically involve a large number of stakeholders and factors, including budget constraints, competitive landscape, and specific company needs and requirements. As a result, decision-making tends to be a collaborative and lengthy process involving many individuals in the organization.

When Goodwish Marketing Decided to Upgrade Its Network, Many People