Melanie is the director of human resources for a small manufacturing firm. She has a strong personal interest in technology, and is known throughout the firm as one of the first to hear about and use new kinds of communications technologies. If the firm decides to upgrade its network, Melanie will probably function in what role in the firm's buying center?

Question

Quizplus · Accepted Answer

Melanie's strong personal interest in technology makes her an influencer in the firm's buying center. She may not have the final decision-making authority, but her opinions and recommendations will carry weight in the decision-making process.

Melanie Is the Director of Human Resources for a Small