In a modified rebuy situation, __________ are likely to have an advantage in getting the order.

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the buying organization is generally happy with their current vendor but may seek out competitive bids or proposals to see if they can get a better deal. Therefore, current vendors are likely to have an advantage in keeping the order as they already have an established relationship and knowledge of the customer's needs and preferences.

In a Modified Rebuy Situation, __________ Are Likely to Have