Phil put down the phone and told Alice, "I just love that customer. I got another big order, and they just keep on coming." Phil is likely selling to a firm in what kind of buying situation?

Question

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The fact that the customer is placing repeat orders suggests that they are in a straight rebuy situation, where they are buying the same product or service without any significant changes to their purchasing process.

Phil Put Down the Phone and Told Alice, "I Just