Many of today's college graduates will make their living providing goods and services to baby boomers, the large group of Americans born in the period after World War II. Baby boomers are a _________________ market segment.

Question

Quizplus · Accepted Answer

Baby boomers are defined by their birth between 1946 and 1964, making their age range between 57 and 75 years old as of 2021. This age range is a demographic segment, as it refers to a group of people defined by their age and the time period in which they were born.

Many of Today's College Graduates Will Make Their Living Providing