A regional manager at GNC, a chain of retail stores selling nutritional supplements, is reviewing sales data after a recent in-store promotion. The data show success in some stores and limited response in others. The manager will probably next review the company's

Question

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Since the promotion was not received uniformly across all stores, the most reasonable next step for the regional manager would be to review the implementation programs and see if the promotion was handled consistently across all stores. This will help the manager identify any discrepancies in the promotion's execution, which could be responsible for the mixed results. Reviewing financial statements or national trends may not be relevant or helpful until the implementation issue is resolved. The brand awareness study and results for other product lines are also not directly relevant to the promotion's effectiveness in specific stores.

A Regional Manager at GNC, a Chain of Retail Stores