In value-based marketing, promotion communicates the ________ to customers through a variety of media.
A) targeted solution
B) operational excellence strategy
C) value proposition
D) relative market value
E) target market definition

Question

Quizplus · Accepted Answer

In value-based marketing, promotion communicates the value proposition to customers through a variety of media. The value proposition is the unique benefit or solution that a product or service offers to customers that sets it apart from competitors.

In Value-Based Marketing, Promotion Communicates the ________ to Customers Through