Whenever Kim,a textbook publisher's representative,calls on the business faculty at General University,her first stop is to chat with Frank,the business department secretary.From Frank,Kim learns which professors have left or are new,and what courses will be taught next semester.Frank also helps Kim to make appointments to see professors to discuss textbook choices.Frank acts as the _____________ in the business department buying center.

Question

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Frank is the one who controls access to the professors and provides valuable information to Kim about the department's needs and changes. Therefore, Frank acts as the gatekeeper in the business department buying center.

Whenever Kim,a Textbook Publisher's Representative,calls on the Business Faculty at General