By the time BMW got into the mini-SUV market,sales had leveled off and were even starting to decline.BMW had to target its marketing efforts toward the __________ diffusion of innovation group.
A) innovator
B) laggard
C) late majority
D) early majority
E) early adopter

Question

Quizplus · Accepted Answer

The late majority group is the group that adopts a new product after the early majority, and BMW was entering the mini-SUV market at a point when sales had already leveled off and were starting to decline. Therefore, the best choice is C, the late majority.

By the Time BMW Got into the Mini-SUV Market,sales Had