Many home design businesses volunteer to provide their latest products for tours-of-homes fundraisers because they know their new products will benefit from
A) relative advantage.
B) compatibility.
C) observability.
D) complexity.
E) trialability.

Question

Quizplus · Accepted Answer

Observability refers to the degree to which the results of an innovation or product are visible to others. By participating in tours-of-homes fundraisers, home design businesses can showcase their latest products to potential customers, making the benefits and appeal of these products more observable to a wider audience. This visibility can increase interest and demand for their products.

Many Home Design Businesses Volunteer to Provide Their Latest Products