Dee has a new product concept for her Internet anti-piracy software company.She knows she needs to do exploratory research such as:
A) in-depth interviews.
B) focus groups.
C) Internet surveys.
D) trade show intercept surveys.
E) all of these.

Question

Quizplus · Accepted Answer

All of these methods are appropriate for exploratory research. In-depth interviews can provide insights into consumer behavior and motivations. Focus groups can generate discussion and ideas among a group of potential customers. Internet surveys can reach a large audience and gather data quickly. Trade show intercept surveys can capture responses from attendees in a specific industry or market. Using a combination of these methods will provide a comprehensive understanding of the product concept and target audience.

Dee Has a New Product Concept for Her Internet Anti-Piracy