After a year in business,Tyrone hired a market research company to analyze his sales data and tell him which groups of customers were the most profitable to his firm.Tyrone will probably use the results of this research to

Question

Quizplus · Accepted Answer

By analyzing sales data and determining which groups of customers are the most profitable, Tyrone can use this information to define market segments, adjust positioning strategies, change product offerings, and adjust prices. This information can help Tyrone make informed decisions on how to best target and serve his most profitable customer segments.

After a Year in Business,Tyrone Hired a Market Research Company