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Leonard Just Bought His First Bagel Franchise

Question 24

Multiple Choice

Leonard just bought his first bagel franchise.As part of the franchising agreement,Leonard receives a monthly report detailing the actions and results of other franchisees.Leonard can use this market research report to


A) provide a link between him and his environment.
B) help him understand the needs of his customers.
C) monitor the marketplace.
D) decrease the uncertainty associated with decision making.
E) do all of these tasks.

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