Which of the following statements regarding brand loyalty is not true?
A) The marketing costs of reaching loyal customers are typically very high.
B) Brand loyal customers are unlikely to switch to competitor's brands.
C) Brand loyal customers generate positive word of mouth.
D) Firms tend to reward brand loyal customers with extra benefits.
E) Brand loyal customers do not need persuasion to buy the firm's brands.
Correct Answer:
Verified
Q62: Brands can be owned by
A)manufacturers only.
B)any firm
Q67: Another name for a manufacturer's brand is
Q71: One of the major tools used by
Q73: The potential benefits of brand extension do
Q75: Frequent buyer / user award programs are
Q76: A personal digital assistant programmed with key
Q81: Brands that are owned by _ are
Q84: When Procter & Gamble added teeth-whitening products
Q89: Private-label brands are developed and managed by
A)manufacturers.
B)wholesalers.
C)supply
Q90: _ is another term for private-label brands.
A)Store
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents