The potential benefits of brand extension do not include
A) allowing the perception of a brand with a quality image to be carried over to the new product.
B) lowering marketing costs.
C) boosting sales of the core brand.
D) spending less on creating brand awareness and associations.
E) eliminating competition.
Correct Answer:
Verified
Q62: Brands can be owned by
A)manufacturers only.
B)any firm
Q71: One of the major tools used by
Q71: The basic reason manufacturers spend time and
Q72: Which of the following statements regarding brand
Q75: Frequent buyer / user award programs are
Q76: A personal digital assistant programmed with key
Q81: Brands that are owned by _ are
Q84: When Procter & Gamble added teeth-whitening products
Q89: Private-label brands are developed and managed by
A)manufacturers.
B)wholesalers.
C)supply
Q90: _ is another term for private-label brands.
A)Store
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