__________ refer(s)to the process by which consumers select,organize,and interpret information to form a meaningful picture of the world.
A) Attitude
B) Learning
C) Perception
D) Values
E) Consumption

Question

Quizplus · Accepted Answer

Perception involves the way consumers process and interpret information in order to create a meaningful understanding of the world. Through this process, consumers select certain stimuli to pay attention to, organize that information into categories, and then interpret its meaning based on their past experiences and attitudes. Learning is a related concept that refers to the way consumers acquire new information and behaviors over time, while attitudes and values refer to the underlying beliefs and preferences that shape consumer decision-making. Consumption is the ultimate outcome of this process, as consumers use their perceptions and other factors to make purchasing decisions.

__________ Refer(s)to the Process by Which Consumers Select,organize,and Interpret Information