Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process
A) consumer confidence building.
B) self-actualization.
C) a decision rule.
D) reducing prepurchase dissonance.
E) learning.

Question

Quizplus · Accepted Answer

The process Stuart is experiencing, where his attitudes and perceptions about diamond rings change as he pays attention to ads, is a type of learning. Learning refers to the process of acquiring new information, knowledge, or behaviors through experience, study, or teaching. In this case, Stuart is learning about diamond rings through exposure to ads and this is influencing how he thinks about and values them. None of the other choices accurately describe this process.

Stuart Wanted to Impress Janet with the Perfect Engagement Ring