Among the factors affecting the consumer decision-making process is the way consumers spend their time and money to live,otherwise known as
A) lifestyle.
B) conspicuous consumption.
C) the demonstration effect.
D) external validation.
E) life standards.

Question

Quizplus · Accepted Answer

Lifestyle refers to how consumers spend their time and money to live, and it is a key factor that influences their decision-making process. Lifestyle includes things like activities, interests, opinions, and values, and it can affect what products consumers are interested in, how they use those products, and how they perceive and evaluate brands. Thus, understanding a consumer's lifestyle is essential for marketers who want to create products and marketing strategies that appeal to their target audience.

Among the Factors Affecting the Consumer Decision-Making Process Is the Way