The consumer's level of involvement can lead to two types of buying decisions: __________ and __________.
A) extended problem solving; limited problem solving
B) culturally influenced; autonomous
C) economic; social
D) physiological / safety; esteem / self-actualization
E) habitual; extended

Question

Quizplus · Accepted Answer

The two types of buying decisions based on consumer involvement are extended problem solving and limited problem solving. Extended problem solving occurs when consumers are highly involved in the purchase decision and take significant time and effort to research and evaluate options. Limited problem solving, on the other hand, occurs when consumers have low involvement in the purchase decision and make a quick decision based on minimal information.

The Consumer's Level of Involvement Can Lead to Two Types