An online retailer needs to be able to measure how well its website converts purchase intentions into actual purchases. This is known as the
A)conversion rate.
B)collection ratio.
C)consumer index.
D)customer total.
E)buyer quotient.

Question

Quizplus · Accepted Answer

The term used to measure how well a website converts purchase intentions into actual purchases is Conversion Rate. It is the percentage of website visitors who make a purchase or take a desired action, such as filling out a form or subscribing to a newsletter. Therefore, choice A is the correct answer. The other options, such as collection ratio, consumer index, customer total, and buyer quotient, are not relevant to this particular measurement.

An Online Retailer Needs to Be Able to Measure How