Gerald is assessing global entry strategies for his gourmet sandwich business.He does not want to take a lot of risk and he is willing to limit his control of international stores.Gerald will most likely use a(n)__________ strategy.

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Franchising allows Gerald to expand his business globally with limited control and risk. With franchising, Gerald can license his business model and brand to other entrepreneurs who will run their own independent businesses under his brand's terms and conditions. This means that Gerald will not be directly responsible for the operation of these businesses, reducing his risk and control over them.

Gerald Is Assessing Global Entry Strategies for His Gourmet Sandwich