Which of the following statements regarding global segmentation,targeting,and positioning is true?

Question

Quizplus · Accepted Answer

Global markets are diverse and constantly evolving, and companies must adapt their products and marketing strategies to meet the changing needs and preferences of consumers in different regions. Therefore, option A is the only true statement among the given options. Option B is incorrect because global segmentation, targeting, and positioning activities are much more complicated due to cultural and language differences, as well as varying needs and preferences based on local market conditions. Option C is incorrect because segments should not be defined solely by geography, but also by factors such as lifestyle, income, and cultural values. Option D is incorrect because global markets are different from domestic markets in terms of language, culture, and consumer behavior. Option E is incorrect because a company must adapt its marketing mix to the cultural, economic, and social context of the global markets to be successful.

Which of the Following Statements Regarding Global Segmentation,targeting,and Positioning Is