Gypsy just bought a gift and jewelry store on Main Street.She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season,with the other 40 percent of sales evenly distributed over the rest of the year.Gypsy will probably use a __________ advertising schedule.

Question

Quizplus · Accepted Answer

Gypsy should use a pulsing advertising schedule, which involves maintaining low-level advertising throughout the year and then increasing the intensity of advertising during the peak holiday season. This will allow her to capitalize on the majority of her sales while still maintaining a presence throughout the year.

Gypsy Just Bought a Gift and Jewelry Store on Main