In determining the price for his company's new personal computer photography printer,Raymond is assessing the total cost of owning his printer as compared to alternative products available in the market.Raymond is using _______ pricing.
A) improvement value
B) EDLP
C) reference-based
D) cost of ownership
E) premium

Question

Quizplus · Accepted Answer

Raymond is using cost of ownership pricing, which takes into account the total cost of owning and using the product over its lifetime, including maintenance and consumable costs, and compares it to alternative products in the market. This helps Raymond determine a price that reflects the overall value of his product to the customer.

In Determining the Price for His Company's New Personal Computer