Supermarkets often offer great deals on milk or eggs to get customers into their stores,knowing that many customers will also purchase items that have higher markups for the store.These supermarkets are using a _______ pricing tactic.

Question

Quizplus · Accepted Answer

The given scenario describes a leader pricing tactic, where the supermarket offers a low price on a well-known product to attract customers knowing that they will also buy other items with higher profit margins.

Supermarkets Often Offer Great Deals on Milk or Eggs to Get