The B2B selling process may take a long time before a deal is finalized; therefore, gathering information about the customer before you approach them is critical.

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The statement is true. Gathering information about the customer before approaching them is crucial in the B2B selling process as it can help to streamline the sales process and increase the chances of closing a deal. Understanding the customer's needs, pain points, budget, and decision-making process can help a seller tailor their approach and pitch to their specific requirements, making it more likely that the customer will choose to do business with them. However, this information-gathering process can take time, so it's important to be patient and build a relationship with the customer over time.

The B2B Selling Process May Take a Long Time Before