While word of mouth represents an effective promotional tool, the need for face-to-face communication limits its usefulness.

Name: While word of mouth represents an effective promotional tool, the need for face-to-face communication limits its usefulness.
Brand: Quizplus
Rating: 4.9 (41 reviews)

Question

Quizplus · Accepted Answer

Word of mouth encourages people to tell others about products they have tried and liked. This does not require people to meet face-to-face. In fact, a great deal of word-of-mouth promotion these days takes place over the Internet.

While Word of Mouth Represents an Effective Promotional Tool, the Need