Transnational strategy is usually the easiest strategy for an MNE to implement and the first one adopted when the firm ventures abroad.

Question

Quizplus · Accepted Answer

The statement is false. Transnational strategy is actually the most difficult strategy to implement as it requires balancing global integration and local responsiveness. Typically, MNEs will start with simpler and more straightforward strategies such as exporting or licensing before moving on to more complex strategies like transnational. The statement is false. The transnational strategy is the most complex and difficult strategy to implement, and it is usually adopted after the MNE has gained experience in operating in international markets through other strategies such as exporting and franchising.

Transnational Strategy Is Usually the Easiest Strategy for an MNE