Melanie is a sales representative for a college textbook publisher. She spends a great deal of time visiting college professors who have already adopted one of her books for use in her classes. She makes sure they have all the supplements to the book they need and are informed about when new editions will be available. Melanie's emphasis on keeping her existing customers satisfied is consistent with the philosophy of relationship marketing.

Question

Quizplus · Accepted Answer

The statement accurately describes Melanie's focus on building and maintaining relationships with her current customers, which is a key aspect of relationship marketing.

Melanie Is a Sales Representative for a College Textbook Publisher