Click Computers has established a website where its customers can get the latest information about the company's products, offer suggestions about improving products and service, and contact technical support via e-mail. The company has even added a chat function that allows customers to communicate with representatives. Click's approach indicates that it is trying to utilize relationship marketing.

Question

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The website's features, including the ability for customers to offer suggestions, contact support, and chat with representatives, all indicate a focus on building relationships with customers, which is the goal of relationship marketing.

Click Computers Has Established a Website Where Its Customers Can