Andre is a real estate agent who has an idea for a software program that will help perform real estate appraisals more quickly and more accurately. He has worked with a buddy who is good at programming to develop a detailed description of what the software will do and how it differs from existing applications. Now Andre has taken this description and shown it to a number of fellow real estate agents to see if his idea appeals to them. Andre is engaging in:

Question

Quizplus · Accepted Answer

Andre is conducting concept testing, which is the process of presenting a detailed description of a product or service to potential customers to gauge their interest and gather feedback before investing in the development of the product. This helps to minimize risk and ensure that the product meets customer needs before it is launched.

Andre Is a Real Estate Agent Who Has an Idea